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Journal

The second sale, written down.

Essays on funnels, fulfilment, and the audience a course creator already has.

September 16, 2026 · 2 min read · Funnels, Audience
The launch is not the business. The second sale is.
Course creators pour the year into a launch, then hand the next sale to a checkout that forgets who the buyer is and a zap that might enrol them later. The money is in the second sale.

The launch is not the business. The second sale is.