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Glossary

Order bump

A relevant add-on offered on the checkout page, before payment, usually with one checkbox.

An order bump sits on the checkout the buyer is already completing. The main offer is decided. The bump asks a smaller yes: the workbook, the template pack, the office hours. It should be obviously related. A bump that feels like a different business teaches the buyer not to trust the page.

On RobinCart the bump can fulfil on its own. If the checkbox opens a second Thinkific course, map that course to the bump, not to the main product, and refund-test both.