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RobinCart
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Glossary

Cart abandonment

A buyer who reaches checkout and leaves without paying. On a warm list this is usually friction or doubt, not a traffic problem.

Abandonment means they were close. On cold traffic, a lot of those people were never going to buy. On a list that already knows you, abandonment is a message. The price surprised them, the page asked for too much, the deadline looked fake, or they did not believe they would actually get in the course tonight.

Fix the page and the promise before you buy another recovery sequence. A recovery email cannot repair a checkout that does not match the audience.